Coffee Cup
Coffee Cup Advertising And How It Works
Coffee is the world’s most valuable traded commodity next to oil. In US alone there are over hundreds of cafes and it used coffee cup advertising to add a unique caffeine rush to your advertising campaign. Coffee cups advertising is an effective medium to advertise your website addresss or services and products. Advertising companies can deliver 100,000 coffee cups to hundreds cafes in the US every month giving targeted advertising that customer’s actually buy and read.
Companies offer coffee cup advertising distributed at train stations, motorway service stations, universities, airports and many more locations. Cutting through with this medium, coffee cup advertising is attention grabbing and has lengthy placement. Paper cups are centimeters in front of the target for an average of twenty-one minutes. Coffee cup advertising sends out message effectively with 95% read through ratio that deliver the highest reader retention rates in advertising. It attains positive brand perception through coupling your message with the consumption of caffeine and warm beverages. On the go people generally regard advertisements as welcome distractions so they receive them positively. It builds awareness through repeated impressions. Coffee lovers normally buy their coffee from the same place everyday.
Promotional coffee cups drive traffic towards your store. Needless to say that people go a long way to have something for free. Putting simple line such as ‘Present this ad and get a free coffee cup’ can surely deliver results. Use the promise of a free coffee cup as an incentive to visit your store. The increase in traffic brings on an increase in sales plus they are bringing home your advertisement through the promotional coffee cup.
In a trade show, people are overwhelmed with the things they see. So it’s better if they can associate your products with what they see. Your custom coffee cup will remind them who you are, what you sell and how to reach you. As much as employee rewards are concerned, it will look impressive when you walk in to an office and the employees use cups imprinted with the company logo and name. That gives a strong first impression and a great picture of you.
The versatile, cost effective nature of custom printed promotional coffee cup advertising allows advertising companies to provide cups that may be specifically targeted to provide high impact niche marketing campaigns. Depending on the profile of your advertising audience, coffee cup advertising can be distributed to circulate locally, by postcode, city-wide, by TV region, nationally or even according to the specific demographics or geographical proximities that you wish your advertising campaign to reach. Coffee cup advertising brings a new dimension to television, online, text messaging or phone marketing campaigns by reinforcing your message on a personal level. When combined with matching ambient point of sale merchandising it can create a remarkable, highly visible campaign that engages consumers not just whilst in the store, but is taken with them once they leave and engages both them and people around with every sip as they consume their drink.
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